The Value of Your Brand
December 15, 2017
Earrings: Saks Off Fifth, similar here Sweater: Chicwish sold out, similar here c/o Jeans: Flying Monkey c/o Bag: Henri Bendel c/o Boots: Forever 21, almost identical here
Knowing the value in your brand is extremely important to succeed. In my case, my brand is me and what I love and truly believe in. Being a blogger, companies send me their products to use and post. I promised myself from the beginning that I would never post something no matter what I got if it was not on brand for me.
Last week, a company and I agreed upon me posting their product to social media. I had not tried their product before (this was my mistake). But I signed the contract anyways. Upon receiving the product, I absolutely hated it. There was nothing I liked about it. However, I had signed a contract and they were paying me. I just knew I couldn't post it. I didn't want to share something with my readers that I knew myself I would never use again. I emailed them and shared my feelings. They were so nice and agreed that they wouldn't want me to post something I wasn't in support of as it would be inauthentic.
I just want you guys to know that even though one company says yes they will pay you, don't just say yes if you don't fully support their product. KNOW YOUR WORTH. Know the value of your brand.
Photography: Photo 243
5 Things in my closet I can't live without
December 11, 2017
Cardigan: Chicwish c/o Earrings: Lisi Lerch c/o Tank: Leander Boutique c/o Bag: Chelsea 28 (now 50% off!) Jeans: Abercrombie & Fitch
While I love reading about this sweater under $30 and my go to fall outfit, I really want to try to write more meaningful posts that will catch your guys' attention in 2018. That is one of my goals and I'm trying to start a little early. If you saw my post on Friday, I wrote about how to write a killer IG bio. Today I wanted to share my 5 top items I cannot live without in my closet currently. Drumroll please......
1) This black cardigan from Chicwish. It is so warm and I love the sleeve details. I have already worn it a few times and always get so many compliments on it!
2) My Gucci Marmont bag. If you follow me on Instagram you probably think it's the only bag I own, lol. I can't help it I'm OBSESSED.
3) High waisted dark denim jeans. My current favs are these! I also love Flying Monkey and Express.
4) Lace Camis- you can wear these under anything. They are the perfect layering tool.
5) Lisi Lerch Earrings. I was just introduced to these by a PR company and they are so so cute. My favorite earrings right now, I love them.
I linked some other sweaters I'm loving from Chicwish below. As you guys know they have my favorite clothes so of course I wanted to share! Happy Monday xx
Thank you to Chicwish for sponsoring today's post.
Photography: Photo 243
How To Create A Killer IG Bio
December 6, 2017
First of all, shoutout to my girl Olivia from @alifetoliv for taking these photos. She has an amazing camera and we had so much fun the other day shooting around downtown Columbus.
Since many brands can't meet you in person, they do the next best thing- check out your social media, duh. A super easy way to land a brand collaboration is by having a killer Instagram Bio. Here are some of my main tips:
1) Grab my attention. I get so bored when I see "fashion, travel, lifestyle blogger" on every single bloggers pages.
2) Add a personal touch.- examples: obsessed with vanilla lattes, lover of bulldogs, dislikes split ends. SOMETHING that I might relate to.
3) Tell you followers what you can do for them. On my bio right now I have- "hoping to be your daily fashion inspo."
4) ALWAYS have your email listed. I can't tell you how many times I have gone to look for a blogger to invite her to an event and she doesn't have her email in her bio. This is how brands connect with you girls! People love the easiest way possible to do things and this is one of them.
5) Link your website. This will help drive traffic, help with collaborations and show brands what your work really looks like.
*** One more thing, your bio IS NOT going to appeal to everyone and guess what, that's fine! Because you want to stand out from the crowd. You want a brand to pick you because you aren't like everyone else :)
I hope this helped. I know it was kind of a different post than I normally do but that's one of my goals for the new year. Do you have anymore tips? I would love to hear in the comments! xoxo
My outfit details: Tank- BP, similar WAYF Cardigan- Leander Boutique c/o Jeans- Mott & Bow c/o (I'm not wearing the black, I'm wearing Dark Blue) Earrings- Lisi Lerch c/o Bag- Henri Bendel c/o Shoes- Nordstrom
Photography: Olivia Zwayer
Chenille Balloon Sleeve Sweater
November 29, 2017
Did you guys have a good Black Friday/Cyber Monday? I feel like it just keeps getting busier the closer the holidays get! I'm very thankful for my days off my other job though so I can focus 100% on my blog. Right now I'm watching Sex and the City and writing this post for example, lol. I picked this cute sweater up when Express was having 40% off and paired it with these Marc Fisher beauties which are 40% off right now.
Photography: Photo 243
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